![]() This powerful combo is already proven - miHoYo launched Genshin Impact in China primarily through a collaboration between Bilibili and TapTap, skipping the traditional Android app stores. It will fascinating to see how others follow suit. Things get more interesting when you look at who owns a stake in Bilibili. Tencent increased its position to 18% in 2020, Alibaba took a 10.8% stake back in 2019, and Sony bought in at $400M for 4.98% in 2020. The obvious name missing is Bytedance therefore, it wouldn’t be surprising to see Bytedance launch a self-developed gaming hub to counter TapTap with TikTok as its primary means of driving user acquisition. In other words, the combination of video platform and games platform could grow more competitive - YouTube + Google Play, Bilibili + TapTap, TikTok + new Bytedance platform - and might ultimately make 0% revenue share the norm. This may be limited to China, but as app stores receive more regulatory scrutiny worldwide, similar dynamics may eventually gain traction elsewhere (or even in new forms like cloud gaming via browsers or instant games).The company shared the news on April 1. According to TechCrunch, Bilibili will purchase 22.66 million shares of X.D. Network’s common stock, which will give it a 4.72% stake. The deal will help the Chinese giant to strengthen its position in the game market.Īlthough its video streaming platform remains its main business, Bilibili isn’t new to the video games industry. It published a few titles for the Chinese market, which accounted for 40% of total revenue in 2020. However, the earnings from games fell drastically (compared to 71% ratio in 2018), so the company is now seeking new ways to drive revenues. Network also publishes games but platform TapTap is its biggest product. It helps developers release games outside of traditional distribution models and get rid of the high fees charged by other companies, like Xiaomi and Huawei. ![]() “TapTap is disrupting how games are distributed in China with its community-focused platform and 0% take rate fee on IAP,” Niko Partners senior analyst Daniel Ahmad commented. ![]()
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